This why contenders should invest a lot more in responsive manifestos prior to the 2016 elections


There is a general assertion that the Ugandan electorate is feeble when it comes to discussing real policy issues especially during political campaigns.  Candidates vying for various positions normally take advantage of this inherent supposition to churn out campaign content which is less on policy issues but high on sensationalism and spot-on when it comes to posturing personality over politics.  However, if the above presumption is anything to go by, then it may be somewhat inconsistent with (again) the much-peddled narrative that Ugandans have in previous elections ‘voted’ for those candidates who have consistently sold security as their main campaign platform.  

Whatever the case may be, the truth remains, the rhetoric of previous political campaigns has been very light on real issues affecting Ugandans.  I use the word ‘rhetoric’ precisely to stress the point that many times there is always a glaring disconnect between what is contained in candidates’ manifestos and what candidates actually articulate when they get on to the campaign trail.  This is partly because many of the manifestos are actually ‘boardroom manifestos’ – drafted and sealed by small groups of people who sit in boardrooms to write them – without necessarily drawing from any form of scientific research or studies around what affects their constituencies. 

I remember in previous election cycles, a local political party was caught with its ‘pants down’ after copying a manifesto of one of the parties in the western world – word for word?  Now, how would you expect the prescriptions contained in such a manifesto to be anything tailored to the Ugandan ‘clientele’ or context? 

Because there is little or no time dedicated to understanding/studying the real issues that affect citizens, candidates in many instances develop manifestos as a matter of obligation and protocol rather than as tailored campaign tools.  And that is why candidates find themselves trapped in the vicious cycle of the ‘quick fix campaign alternatives’ – they end up constructing campaign narratives around attacking fellow contenders or they deliver ‘hand-outs’ to voters and ask them for reciprocated votes or they deploy threatening/intimidating maneuvers or ‘better still’, they mix all the above to get a menu that will guarantee them an easy vote.

May be, this is the time for those intending to stand for positions of leadership to give their manifestos or campaign projects real thought. Candidates ought to invest more – in terms of time and resources in appreciating what the electorate needs, what is good for it and how best to legitimately deliver that, which the voters want.

Just this small logical flow would ideally demonstrate to each potential candidate that making a responsive manifesto is not just a cup of tea, but a hard investment that calls for thorough interaction with the electorate. 

Now that in a few months a number of candidate identification processes will kick-off, those with intentions should already be undertaking coherent groundwork in respect to establishing their constituency’ issues – a basis of which process should inform their manifesto content.

If candidates develop their manifestos in a more responsive manner, then they will not have problems articulating the issues therein to the public.  

Am very worried that shouldn’t we raise the bar of political campaigns in this country, then we’ll all be headed for doom; we will continue to trade the cheap barter politics – mpa, nkuwe, or the politics of intimidation or the politics of outright theft – rigging, ballot stuffing and manipulation.

This of course does not portend well for the country. 
If such habits are not arrested NOW through promoting real issue-based politics, then, elections may become more and more meaningless – mere gimmicks that will only outmaneuver the electorate.

But nevertheless, each one of us has the duty to shun ‘the politics of hoodwink’ and promote issue-based real politics!

Comments

Post a Comment

Popular posts from this blog

Loss of confidence in the Ugandan government Institutions; where is the hope for the common citizen?

Lately, my colleague and Political analyst, Gwada Ogot has engaged me in serious discussions on the degenerating trust and confidence in public institutions representative of democracy not only in Uganda but in many of the post 1950 new states.   In Uganda specifically, the past and current political developments undertone citizen’ dissatisfaction with, and lack of confidence in, the functioning of most government institutions.   Prior to the 2011 general elections, sections of society rejected the composition of the Electoral Commission (EC).   These sections of the public branded the Commission as an incompetent, partisan institution and highlighted it as incapable of presiding over a credible and fair election hence passing a vote of no confidence in it as an electoral institution.    At the peak echelon of political activity, the opposition’s indifference on the election results of the February 18 th , Presidential elections and the subsequent move by th...
Read more

Dialogue should have been the first resort to resolve Uganda's current problems

President Museveni’s call for political dialogue with the opposition party’ leaders which hit the headlines of most local Ugandan media outlets this week reminded me of Winston Churchill’s famous quote: " Americans can always be counted on to do the right thing...after they have exhausted all other possibilities ."  Putting this in perspective, Ugandans too can always be counted on to do the right thing after they have exhausted all other possibilities.   When the opposition decided to go to the 2011 polls, the initial mood was greeted with the feeling that all opposition political parties were going to field a single candidate under the Inter-Party Cooperation (IPC). Essentially, this would have been one of the wittiest ways that the opposition would have strengthened its competitive position for the 2011 elections.  As seen in some countries such as Kenya, a broad spectrum of opposition groups have adopted the initiative of coalitions by forming a common front ...
Read more

CCTV Cameras? Our neighbourhood structures can do a better job!

In the village where I was raised in mid-western Uganda was a functional Resistance Council (RC), which later mutated into a Local Council (LC) with the adoption of the 1995 Constitution.   One of the members of the executive that has for a very long time stuck on my mind was the secretary for defence; he was called Mr. Boniface Byaruhanga.   This was not an era of mobile phones, but for lack of a fair expression, I will say, everyone on the village had Byaruhanga on their speed dial. Because of his active service, he was later to be commonly known as “Byaruhanga Defence”.   He did a super amazing job! God rest his soul in eternal peace.   This man generally kept the village defended and safe.   He outwitted petty thieves, burglars and any form of criminals. For some reason, he knew everyone on the village; a village that sheltered slightly over 800 folks.   We felt safe even on those days when we occasionally walked through the thick tree-lined avenues...
Read more